The Role of Mass Media on Body Image and Eating Disorders
نویسندگان
چکیده
This chapter aims to illustrate the relationship between sociocultural globalisation and body image – globalising mechanisms appear to disseminate the Western standard of female and male beauty. Thus, the combination of ubiquitous messages for eating behaviours and beauty in both advertising and mass media programming may lead to confusion and body image dissatisfaction amongst many young people. The aim is to examine the framework of causality of culturally-induced manifestations of eating and body image disorders by gender and, in particular, to examine the role that the mass media plays in the development of male and female body attitudes regarding ideal body images and how this may in turn have an impact on their mental health.
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